Digital Camera : Pentax Optio S12

Inside the 12 megapixels resolution with digital "Shake Reduction" and "Face Recognition" function complete the superb features for this state-of-the-art compact camera.

Positioning:

Ultra-compact, high-end lavishly equipped digital camera in a stunning aluminium body
Easy to understand menus for simple operation
This new digital compact camera offers the highest technology in the typical PENTAX style.

Data at a glance:

12 Megapixel CCD; 1/1.7’’ CCD
Ultra-compact with 2.5’’ TFT Monitor
3x optical zoom: f/ 2.8-5.4 / 7.9-23.7mm (38 – 114mm in 35mm film format)
Digital “Shake Reduction“ for picture and video modes; automatically sets the sensitivity to ISO 3200
Full automatic mode and 18 Picture Modes
Available in attractive colours: silver, black, pink and metallic blue
21 MB internal memory
Dimensions: 87 (W) x 54 (H) x 21 (D) mm; Weight 130g operational
Recommend Retail Price: £199.99
Available: March 2008

Digital Camera : Pentax Optio M50

8.0 Megapixels resolution, optical 5x zoom lens equal to 36 - 180mm in 35mm film format and a large 2.5’’ TFT Monitor complete the full concept of the Optio M50. Thanks to the new "Face Recognition” function skin tones can be perfectly reproduced under difficult backlighting situations. For perfect “people pictures” the camera automatically selects the appropriate exposure and the correct focusing as soon as a person is recognized within the autofocus frame.

This means much faster shutter speeds that effectively reduce the chance of camera shake, particularly in unfavourable lighting conditions. The digital "Shake Reduction" automatically increases the sensitivity to ISO 6400. Technically the Optio M50 also has much to offer and will spoil the photographer with its numerous functions, not least of which is the extended – now five times - zoom range that assures successful telephoto shots. The result is an eye-catching 23.5mm deep aluminium body that will be available in classic silver or a selection of other attractive colours. 8.0 Megapixels resolution, optical 5x zoom lens equal to 36 - 180mm in 35mm film format and a large 2.5’’ TFT Monitor complete the full concept of the circuit board.

Thanks to the new "Face Recognition” function skin tones can be perfectly reproduced under difficult backlighting situations. For perfect “people pictures” the camera automatically selects the appropriate exposure and the correct focusing as soon as a person is recognized within the autofocus frame. This means much faster shutter speeds that effectively reduce the chance of camera shake, particularly in unfavourable lighting conditions. The digital "Shake Reduction" automatically increases the sensitivity to ISO 6400.

Despite its 5x zoom range, the diminutive dimensions and scant weight of the Optio M50 also has much to offer and will spoil the photographer with its numerous functions, not least of which is the extended – now five times - zoom range that assures successful telephoto shots.

Digital Camera : Pentax Optio E50

The improved energy efficiency of the Optio E50 is ensures your free and easy photography can continue on and on With its compact dimensions and ergonomically formed body design it is the ideal “go anywhere” camera. For “people shots” the camera automatically selects the best exposure settings and focusing and corrects for backlighting as soon as the subject is targeted with the help of the Optio E50. The technical characteristics are ideal for snapshots.

With its compact dimensions and ergonomically formed body design it is the ideal “go anywhere” camera. For “people shots” the camera automatically selects the best exposure settings and focusing and corrects for backlighting as soon as the subject is targeted with the help of the Optio E50. The technical characteristics are ideal for snapshots. With its compact dimensions and ergonomically formed body design it is the ideal “go anywhere” camera.

In order to minimize blurring caused by camera shake the Optio E50. Simple operation is the core of the autofocus frame.

Positioning:
Entry level camera with numerous auto functions for free and easy photo enjoyment
Flexibility through the use of universally available AA batteries

Data at a glance:

8.1 Megapixel CCD
3x zoom lens: 6.2 – 18.6 mm (37.5 – 112.5mm in 35mm film format)
Max. aperture: f/ 2.8 – 5.2
Large 6cm (2.4’’) TFT Monitor
Full automatic operation and Picture Modes
Video and sound recording
10 MB built-in memory
Digital Shake Reduction
Face Recognition AF&AE
Compact, ergonomic body
Dimensions: 96.5 (B) x 60 (H) x 22 (T) mm; Weight 165 g operational
Recommended Retail Price: £99.99
Available: February 2008

Modifications from the previous model (Optio E40):

More attractive design
Smaller and lighter
Sensitivity from ISO 100 to ISO 1600
Flash range: 0.15m to 6.0m (wide-angle); 0.4m to 3.2m (tele)
Up to 250 exposures possible per set of batteries
Interface: USB 2.0 (High Speed)

PENTAX Optio V10 – A standard class

The Optio V10 is balanced with features such as 8.0 effective megapixels, 3X optical zoom and easy operations, all in a slim, lightweight body. PENTAX Corporation is pleased to announce the PENTAX Optio V10, a standard-class compact digital camera that is equipped with a large 3.0-inch LCD monitor for enhanced usability and easy viewing.

Main Features:
An ultra-slim body with a sophisticated textureBy using an exclusive slim battery and making the circuit board smaller, it is possible to realize an ultra-slim body of just 19mm even though featuring large LCD monitor. High quality aluminum alloy is also used for the outer cover, giving the camera a sophisticated texture.
Large, 3.0 inch easy viewable LCD monitorThe Optio V10 comes with a high resolution, a 3.0-inch LCD monitor with approximately 230,000 pixels that enables images and the text to be displayed largely and clearly. The LCD monitor has a wide viewing angle of 170 degrees from all directions, making it easy to confirm images, even when looking at the screen diagonally.
Digital SR(Shake Reduction)Digital SR (Shake Reduction) mode automatically adjusts sensitivity, to as high as the ultrahigh sensitivity of ISO 3200 according to the brightness of the subjects, and effectively reduces camera shakes and subject blurring when photographing still images. With fast shutter speeds, photography with reduced blurring is available.
”Face Recognition AF&AE” function that is convenient when photographing portraitThe Face Recognition AF&AE*1 function automatically detects and focuses on faces, regardless of where the people appear in the photo frame. So, it allows you to take beautiful photograph of people easily by letting the camera determine the focus and exposure.*1:Available when the photography mode is “Portrait” and “Natural Skin Tone”, and the camera is directed at people from the front
Auto Picture mode automatically determines the best photography mode for shooting conditionsThe Auto Picture mode lets the camera automatically determines the shooting conditions for Landscape, Portrait, Night Scene, and Normal modes and choose the optimum settings for each subject. This function eliminates the necessity of making a number of individual settings.
3X optical zoom and 4X digital zoom for a maximum of 12X magnificationThe Optio V10 features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 36-108mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes, through memorial photographs, to portraits. Such zooming power can also be combined with 4X digital zoom to achieve a total of approximately 12X zoom capability.
High Resolution ImagesThe Optio V10’s 8.0 effective megapixels and high performance PENTAX lens, which precisely captures images down to the finest details, realizes to delivers high resolution photos that look sharp even at large magnifications.